My goal is to work with partners who value accountability and creativity equally, in environments where risk-taking is rewarded and being wed to convention is frowned upon. I started in the mail room and worked my way up to Regional President. Along the way, I have helped brands like Levi’s, Dockers, Amazon.com, Electronic Arts, Clorox, Del Monte, Kikkoman, Citicorp, Taco Bell and Hewlett-Packard succeed.
Account Services Lead
SVP, Chief Operations Officer
Vicki started her advertising career in 1996 at Ammirati Puris Lintas in NYC, working on the Snuggle account.
From there, she made her way west to San Francisco, working at a variety of shops from JWT to Freestyle Interactive. She also did a stint on the client side at Levi’s for a year. In 2002, she headed back to NYC to run the Donna Karan business at Laird and Partners, which included DK collection, DKNY, and DK fragrances created by Estée Lauder.
In 2006, she was lured west again when DFCB SF brought her out to run the Dockers business. She’s been here ever since and currently runs account management in addition to performing the duties of COO for the San Francisco office.
SVP, Group Creative Director
An Art Director by trade, Julie likes to say that she comes in a variety of sizes. Depending on her shoes, she says she can be as tall as Yao Ming or as little as Tom Cruise. The Chicago-area native spent nearly 11 years at Leo Burnett before making the move out west. While at Leo Burnett, she worked on everything from Tampax to Hallmark to Altoids, winning several major awards in the process. Following her career at Leo Burnett, she joined Draftfcb San Francisco as a Creative Director in 2009 to run and revive the Dockers brand. Launching the controversial “Wear the Pants” campaign, she successfully pissed off feminists around the country. Her breakthrough Dockers effort was documented in Communication Arts and earned a Gold Effie.
SVP, Head of Production
Jon joined Draftfcb SF from Goodby, Silverstein and Partners, where he spent over 7 years as producer on top brands like Chevrolet, Sprint, Hewlett-Packard, Dickies, Comcast, Cheetos, Denny’s, eBay, Starbucks, Kayak.com, and AIDES.
Prior to Goodby, Silverstein and Partners, Jon was freelance in San Francisco on projects for Microsoft, Hannspree, and Picture People. He started in NYC as a staff producer with Euro RSCG/NYC on Philips Electronics, Subway, and Partnership for a Drug Free America.
SVP, Media Director
January 2010 marked the beginning of Michael’s second stint with DFCB, where he now works as part of Initiative Media to lead the San Francisco media offering. He’s led business for brands like Samsung, Taco Bell, Charles Schwab, Intel, and Kikkoman. While it’s always great to work with big budgets, he’s most proud of the work he’s done for smaller brands that have to get a little scrappy to get noticed. When it comes to building communication plans for clients, Michael thinks the most important thing a brand can do is listen; he believes that if we listen well, consumers will tell us everything we need to know.